Published on November 2026
Birla Carbon Scales Circular Continua Material to 100,000 Tonnes
Birla Carbon is scaling its Continua™ Sustainable Carbonaceous Material (SCM), produced from the pyrolysis of end-of-life tires, toward more than 100,000 tonnes annually by 2030. Production is already established at sites in Italy and India, giving customers access to a consistent-quality circular alternative to conventional carbon black across tires, mechanical rubber goods, plastics and coatings.
The material carries ISCC PLUS certification, and Birla's lifecycle assessment shows Continua 8000 SCM offsets roughly 0.73 kg of CO2-equivalent for every kilogram produced, with the potential to eliminate more than 220,000 tonnes of CO2 annually at full capacity.
That is the shape of the market now: the majors are turning recovered and bio-derived feedstocks into specification-grade products, and buyers can source circular carbon material at industrial scale rather than in pilot quantities.
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